Director of Marketing

With a passion for life

Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally. At Getinge we exist to make life-saving technology accessible for more people. To make a true difference for our customers – and to save more lives, we need team players, forward thinkers, and game changers.

Are you looking for an inspiring career? You just found it.

Healthmark, A Getinge company was founded in 1969 and employs over 300 people and is a growing company. We strive to provide customers with quality products and support services in a timely and effective manner.

We are seeking some that has a deep understanding of state-of-the-art marketing strategies, including digital marketing, to drive growth and elevate our brand presence. This will involve developing and executing comprehensive marketing plans, overseeing a team of marketing professionals, and ensuring alignment with our business objectives.

WHAT YOU'LL DO:

• Strategic Planning: Develop and implement strategic marketing plans that align with business goals and drive market share growth in the medical consumables sector.
• Develop and execute an annual marketing plan to include new product launches, dealer marketing, digital marketing, lead generation campaigns, advertising, and promotion strategy.
• Digital Marketing Leadership: Utilize cutting-edge digital marketing techniques, including SEO, SEM, content marketing, social media, email marketing, automated marketing, and data analytics, to optimize customer engagement, enhance brand visibility and drive lead generation.
• Team Management: Lead a talented team of marketing professionals, fostering a culture of creativity, innovation, collaboration, and data-driven decision making. Provide guidance, support, and training to ensure team members are equipped to execute marketing strategies effectively.
• National and Local Tradeshows - Oversee Exhibits team in all areas of tradeshow events, such as: Event planning and strategy, logistics management, budget and financial management, marketing and promotion, and post-event reporting and analysis.
• Campaign Management: Oversee the development, execution, and optimization of marketing campaigns that includes market analysis, target audience identification, and competitive positioning. Ensure campaigns are data-driven, aligned with business objectives, and delivered on time and within budget.
• Budget Management: Manage the marketing budget, ensuring optimal allocation of resources and maximizing ROI. Provide regular financial reports and forecasts.
• Cross-Functional Collaboration: Work closely with product development, sales, and customer service teams to ensure cohesive marketing strategies and successful product launches.
• Performance Tracking: Establish and monitor key performance indicators (KPIs) to assess the effectiveness of marketing activities. Use data to make informed decisions and continuously refine and improve marketing efforts.
• Stay ahead of industry trends, emerging technologies, and competitive activities to maintain a leadership position in the marketplace.
• Present monthly report to monitor the success of marketing plans, sales and other key projects.

Key Performance Indicators (KPIs)

• Lead Generation
• Campaign ROI
• Website Traffic
• Conversion Rates
• Brand Awareness

SKILLS & REQUIREMENTS:

• Minimum 3+ years of experience in leading people.
• 8+ years of related experience in marketing roles. Preference is for marketing experience to be within the medical device sector.
• Excellent decision-making and problem-solving leadership skills.
• Strong leadership skills with the ability to inspire and motivate teams to achieve exceptional results.
• Strong verbal and written communication skills.
• Excellent collaboration and teamwork skills.
• Strong analytical skills used to drive decision-making and report effectiveness.
• Strong attention to detail in communications and operational execution.

• Strong presentation & communication skills, with the ability to influence stakeholders at all levels.
• Strong strategic planning and critical thinking skills, with a focus on evaluating and interpreting market conditions to inform decision-making.
• Excellent problem-solving skills with attention to detail with the ability to step back and analyze the overall business.
• Up to 25% overnight travel; to customers, tradeshows, dealer meetings, and other business-related travel.

#LI-AS1

$175,000-$250,000/annually + 3% STIP 

About us 

With a firm belief that every person and community should have access to the best possible care, Getinge provides hospitals and life science institutions with products and solutions aiming to improve clinical results and optimize workflows. The offering includes products and solutions for intensive care, cardiovascular procedures, operating rooms, sterile reprocessing and life science. Getinge employs over 12,000 people worldwide and the products are sold in more than 135 countries.  

Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.