Head of Product Marketing-SWP

With a passion for life

Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally. At Getinge we exist to make life-saving technology accessible for more people. To make a true difference for our customers – and to save more lives, we need team players, forward thinkers, and game changers.

Are you looking for an inspiring career? You just found it.

Job Responsibilities and Essential Duties工作职责和基本职责

A list of the main responsibilities and percentage of time spent in each responsibility or group of responsibilities: 主要职责以及每一职责或一组职责所占时间百分比清单：

Product Marketing Strategy Formulation and Execution产品营销策略制定与执行（35%）

• Be responsible for formulating market strategies and action plans for the SWP (Surgical Workplace) product line (surgical lights, medical pendants, and surgical tables). Promote business growth in specific market segments through the value proposition of integrated solutions, increase market share, and achieve business growth targets.

负责制定SWP（外科工作场所）产品线（手术无影灯，医用吊塔和外科手术床）市场策略与行动计划，通过一体化解决方案的价值主张促进特定细分市场分层的业务增长，提升市场份额并完成业务指标增长。

• Be responsible for forecasting market trends, gaining insights into customer needs, and capturing competitive dynamics to proactively explore potential product marketing opportunities. Collaborate cross-departmentally with BA, com op, and sales teams to formulate and implement new product growth plans and business cases, increasing business volume and enhancing profit margins through value-based pricing.

负责市场趋势的预测，客户需求的洞察及竞争态势捕捉以前瞻性地挖掘市场潜在产品营销机遇，通过与BA，com op和销售团队等跨部门协作，制定并落地新产品增长计划和商业案例，为业务增量，以基于价值定价的方式提升利润率。

• Manage relationships with key KOLs and collaborate with important associations to plan and implement innovative brand and third-party marketing projects, enhancing brand awareness and product recognition, increasing customer loyalty, and improving customer satisfaction.

负责与关键Kols认知管理，与重要协会地合作策划并落地创新性品牌和第三方营销项目，提升品牌知晓度和产品认可度，增强客户粘性并提升客户满意度。

Product Market Operation and Management 产品市场运营与管理 （35%）
 

• Manage the full lifecycle of the IC product line, coordinating with BA, com op, and sales teams to lead the development and growth of the IC product portfolio in the Chinese market.

负责管理IC产品线全生命周期管理，与BA，com op和销售团队协同，主导IC产品线组合在中国市场发展与增长；

• Lead the product marketing team in conducting qualitative and quantitative market analysis, such as macro policies, competitive landscape, market capacity, market segmentation, and customer needs, providing a solid foundation for the formulation of marketing strategies and plans.

带领产品市场团队进行定性与定量的市场分析，例如市场宏观政策，竞争格局，市场容量，市场分层，客户需求等，为营销策略与计划的制定提供坚实的基础；

• Lead the product marketing team in formulating and implementing growth plans for existing products (GPI) and new product launches (NPI), including product market introduction, pricing, channel layout, promotional tool creation, and market promotion activities.

带领产品市场团队制定并落地现有产品增长计划（GPI）与新产品上市（NPI）计划，例如产品市场导入，价格制定，渠道布局，推广工具制作和市场推广活动的落地；

• Lead the product marketing team in formulating and implementing growth plans for existing products (GPI) and new product launches (NPI), including product market introduction, pricing, channel layout, promotional tool creation, and market promotion activities.

带领产品市场团队为销售与代理商提供价值导向的产品营销与应用培训，支持设备产品的售前营销，售中的赢单率提升和售后的用户应用培训；

• Lead the product marketing team in formulating and implementing growth plans for existing products (GPI) and new product launches (NPI), including product market introduction, pricing, channel layout, promotional tool creation, and market promotion activities.Guide and support the product marketing team’s operations and management, such as funnel management, OR3D, S&OP, G-force, sample management, and budget control.

指导并支持产品市场团队的产品市场运营和管理，例如Funnel管理，OR3D，S&OP，G-force，样品管理和预算控制等；

Product Marketing Team Management 产品市场团队管理（30%）

• Upgrade the product marketing team’s competencies in medical device marketing practices, driving a marketing-oriented transformation.

升级产品市场团队在医疗设备市场营销实践的胜任力，驱动市场营销导向的转型。

• Improve or enhance team performance in line with business development needs through MAP principles and situational leadership.

以MAP原则与情景领导力实现产品线团队绩效提升或改善，以符合业务发展需求。

• Build a talent pipeline, developing and mentoring high-potential and high-performance employees.

建立人才梯队，发展并辅导高潜力和高绩效员工。

Minimum Requirements任职条件

• Bachelor's degree in medicine or clinical background, MBA preferred.

本科学历，医学或临床专业或背景，工商管理硕士MBA优先。

• At least 10 years of experience in marketing medical devices and equipment products, with at least 3 years of experience in product marketing team management. Experience in MNC medical devices is preferred.

至少10年以上医疗器械和设备产品市场营销经验，至少3年以上产品市场团队管理经验，MNC医疗设备从事经历优先。

• Familiarity with operating room workflows, such as surgical procedures and patient positioning. Experience in marketing equipment products for hybrid operating rooms and specialized operating rooms is preferred. Experience of working as a surgeon and in teaching and training is also preferred.

熟悉手术室工作流程，例如外科手术操作和患者体位设置，拥有复合手术室，专业手术室等设备产品的市场营销经验优先，拥有外科医生工作经历及教学培训经验优先。

• Possess a systematic and professional marketing framework, with deep insights and successful commercial practices in business model formulation, G2M (Go-to-Market), market segmentation and positioning, value proposition, and pricing strategy.

拥有系统且专业化市场营销体系，对制定商业模式，G2M，市场分层与定位，价值主张，价格策略等均有深入见解与成功的商业实践。

Required Knowledge, Skills and Abilities 所需的知识、技能和能力

• Excellent interpersonal skills, honesty, and integrity, with the ability to build trust and cooperation with stakeholders through non-authoritative influence.

优异的人际交互能力，诚实正直，以非职权影响力与相关方建立信任与合作关系。

• Keen business acumen and strategic thinking, clear logic, results-oriented, self-driven, and resilient.

敏锐的商业触觉与战略性思维，逻辑清晰，结果导向，自驱力强，具备韧性。

• Proficient in using Excel for data analysis and processing, and skilled in using PowerPoint for presentations.

善于运用excel等工具进行数据分析和处理，擅长应用power point等辅助工具进行演讲演示。

• Excellent oral and written communication in English.

优异的英文口语交流和书面沟通。

About us 

With a firm belief that every person and community should have access to the best possible care, Getinge provides hospitals and life science institutions with products and solutions aiming to improve clinical results and optimize workflows. The offering includes products and solutions for intensive care, cardiovascular procedures, operating rooms, sterile reprocessing and life science. Getinge employs over 12,000 people worldwide and the products are sold in more than 135 countries.  

Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.